Simon Reeves brings 25 years of investment experience to his role as founder and Chief Executive Officer of TideRock Financial. He specializes in advising high-net worth individuals and families to help them achieve their long-term investment goals, including estate and heritage planning. As a former trader and founder of his own options trading company on the floor of the American Stock Exchange, Reeves utilizes his unique investment insight to create globally diversified, tax-efficient portfolios based on solid academic research and an in-depth analysis of economic, political, and social developments around the world. Reeves currently serves on the Board of the Economic Self-Sufficiency Policy Research Institute at the University of California, Irvine, and is a frequent speaker on topics related to global markets and investing at regional and national events. Reeves graduated from the University of Michigan, and is a former nationally-ranked chess expert and competitive backgammon player.